The poster/print, No More Reality (the poster), was produced for the temporary bookshop and exhibition No More Reality, July 21 — August 25, 2011, which featured the works of Phil Chang, Arthur Ou, Eduardo Sarabia, and Anna Sew Hoy.

The bookshop and exhibition (and poster) title have been appropriated from the Philippe Parreno work, No More Reality (the demonstration), 1991, which is a four-minute video of children demonstrating, and chanting the slogan and title (“No More Reality”). The poster, illustrated by Darius Maghen, is based on a sign held by one of the children in the original Parreno work.

Creatures of Comfort New York is pleased to present No More Reality, a temporary bookshop and exhibition organized by Textfield, Inc. The bookshop and exhibition will take place in Creatures of Comfort’s adjacent project space at 205 Mulberry St.

In conjunction with the bookshop, which will feature current and archived titles from Textfield Distribution, there will be an exhibition of work by artists that Jonathan Maghen has collaborated with through Textfield to realize various publishing projects. The exhibition will feature the works of Phil Chang, Arthur Ou, Eduardo Sarabia, and Anna Sew Hoy.

The bookshop and exhibition title have been appropriated from the Philippe Parreno work, No More Reality (the demonstration), 1991, which is a four-minute video of children demonstrating, and chanting the slogan and title (“No More Reality”).

New York Times Tmagazine.

IFS, Ltd. Futures Newsletter is, in non-equal parts: a corporate bulletin, a speculative trading instrument, an experiment in memetic and symbiotic publishing, an internal-external analysis of company performance (B. Critton, H. Gassel, B. Griffiths, Z. Klauck, M. Nguyen), a proposal for an allegorical Escape Act (S. Dockray), a bid for a series of six activities (D. Horvitz), an abridged catalogue of semi-fictional gemstones (L. Francescone), a profile of independent art book distributor (Textfield, Inc.), and a self-reflexive / -reflective cartoon caption contest (R. Rozendaal).

Investment Futures Strategy, Ltd. (United States) in partnership with GRAPHIC magazine (Korea) is pleased to introduce Futures, a semi-official newsletter published as a stand-alone supplement to GRAPHIC #17 (”When Design Becomes Attitude”). In lieu of a traditional contribution, IFS, Ltd. has chosen to use the GRAPHIC platform to continue its experiments in trade and publishing.

The Book Trust Prospectus examined new possibilities for funding, trade value, and distribution by attaching a different kind of significance to the object, thus short-circuiting the expected monetary transaction. Production of the Prospectus, however, relied on labor-intensive methods that required hours of input for a relatively small output. With the Futures newsletter, IFS, Ltd. has hybridized the positive aspects of large-scale corporate publishing — economies of scale or large print-runs, distribution of labor, and maximum efficiency — with the dictatorial authorship afforded by self-publishing. This new model maximizes potential as authors and designers while minimizing the opportunity cost of production and distribution.

Within the logic of IFS, Ltd. Futures will also act as a form of currency: readers can use their copy of the newsletter to trade for a copy of the Book Trust Prospectus. These recirculated copies of Futures will then be re-made available as a way to generate revenue for a future, freely distributed, as-yet-undefined project thus continuing the self-sustaining eco-system of publishing and distribution, one in which readers and producers collaborate to generate and circulate content outside of the cost-prohibitive channels of traditional publishing.

Investment Futures Strategy, Ltd. (United States) in partnership with GRAPHIC magazine (Korea) is pleased to introduce Futures, a semi-official newsletter published as a stand-alone supplement to GRAPHIC #17 (”When Design Becomes Attitude”). In lieu of a traditional contribution, IFS, Ltd. has chosen to use the GRAPHIC platform to continue its experiments in trade and publishing.

The Book Trust Prospectus examined new possibilities for funding, trade value, and distribution by attaching a different kind of significance to the object, thus short-circuiting the expected monetary transaction. Production of the Prospectus, however, relied on labor-intensive methods that required hours of input for a relatively small output. With the Futures newsletter, IFS, Ltd. has hybridized the positive aspects of large-scale corporate publishing — economies of scale or large print-runs, distribution of labor, and maximum efficiency — with the dictatorial authorship afforded by self-publishing. This new model maximizes potential as authors and designers while minimizing the opportunity cost of production and distribution.

Within the logic of IFS, Ltd. Futures will also act as a form of currency: readers can use their copy of the newsletter to trade for a copy of the Book Trust Prospectus (see: the Prospectus, left). These recirculated copies of Futures will then be re-made available as a way to generate revenue for a future, freely distributed, as-yet-undefined project thus continuing the self-sustaining eco-system of publishing and distribution, one in which readers and producers collaborate to generate and circulate content outside of the cost-prohibitive channels of traditional publishing.

The IFS, Ltd. Futures Newsletter is, in non-equal parts: a corporate bulletin, a speculative trading instrument, an experiment in memetic and symbiotic publishing, an internal-external analysis of company performance (B. Critton, H. Gassel, B. Griffiths, Z. Klauck, M. Nguyen), a proposal for an allegorical Escape Act (S. Dockray), a bid for a series of six activities (D. Horvitz), an abridged catalogue of semi-fictional gemstones (L. Francescone), a profile of independent art book distributor (Textfield, Inc.), and a self-reflexive / -reflective cartoon caption contest (R. Rozendaal).

In Four Over One, the Los Angeles based artist Phil Chang employs the format of an artists book to explore ideas of economy and obsolescence. In collaboration with designer Jonathan Maghen, Four Over One is structured around Chang’s interest in how new outcomes arise from an antagonism between perceived and actual forms of value. The photographs that appear in the book were created using expired photographic materials exposed by an archival book scanner. Through a sparse display of color, black and white, and half-tone photographs, in conjunction with a restrained typographic treatment, Four Over One employs an economy of scale in order to consider the roles of abstraction, methods of art production, and modes of distribution in our contemporary culture.

Artforum 500 Words.

Card used by Pressman to indicate any waste, errors, bad sheets, etc., on a printed job to the Bindery; typically made from the waste sheets of other printed jobs. Re-reused as a bookmark; part of an unfinished book, used to bookmark the pages of a finished book.

Phil Chang
Matt Connors
Sayre Gomez
Nick Kramer
Kim Schoen
Erika Vogt

curated by Aram Moshayedi

The exhibition is organized around a concept of spatial and temporal dislocation developed by Thomas De Quincey in 1823, wherein a disruptive knock at the gate in Shakespeare’s Macbeth is described as “the re-establishment of the goings-on of the world in which we live.” It is in this moment, De Quincey writes, that we are made profoundly aware of “the awful parenthesis” that had rendered the scene “cut off by an immeasurable gulf from the ordinary tide and succession of human affairs.” Brian O’Doherty later used this oft-cited passage as the starting point of his important essay “Context as Content,” published in the pages of Artforum in 1976. For O’Doherty, the activities that take place within the institutional frame of the gallery space undergo a suspension in time and space not unlike the stasis allegorized by De Quincey in the preceding century.

The artworks in The Awful Parenthesis engage with conditions of materiality and conceptual bracketing and attempt to redefine the relationships between a visual medium’s history and its institutional contexts of display. The approaches represented here investigate the material qualities of images and objects as they relate to architectural and historical specificity; they reveal both inward and outward tendencies toward formal and discursive devices of framing. Each artist’s contribution to the exhibition exists within and outside the suspended spaces of viewing, separately renegotiating how space is delineated within both the picture frame and the context in which pictures, as objects, are looked upon.