Contemporary culture is witnessing one of the most significant shifts of recent times. The old dividing lines between artists and designers appear to be dissolving into one another. Indeed the breadth and range of investigation and inspiration they share is possibly the widest to date. This publication Wouldn’t it be nice hopes to present a series of projects emerging from these lines of dissolution, which reflect the current spirit of cultural production internationally.

The publication includes interviews with Jurgen Bey, Bless, Dexter Sinister, Dunne & Raby and Michael Anastassiades, Alicia Framis, Martino Gamper, Ryan Gander, Martí Guixé, Tobias Rehberger, and Superflex. Fully illustrated, the book presents a number of projects that have been specially commissioned for the exhibition. Quoting the aesthetic of the glossy magazine, the publication is designed by London-based group Graphic Thought Facility, and has attached to each cover a Bless N°14–2000, Shopping Supports Stickerbags self-adhesive purse/multiple.