This volume presents an overview of the Canadian collective oeuvre — an oeuvre still haunted by Miss General Idea, a fictive character who was at once muse and object, image and concept. Founded in Toronto in 1969 by Felix Partz, Jorge Zontal — both disappeared in 1994 — and AA Bronson, the trio adopted a generic identity that “freed it from the tyranny of individual genius.” Their complex intermingling of reality and fiction took the form of a transgressive and often parodic take on art and society. Treating the image as a virus infiltrating every aspect of the real world, General Idea set out to colonize it, modify its content and so come up with an alternative version of reality.

Paintings, installations, sculptures, photographs, videos, magazines, and TV programs: General Idea’s is an authentically multimedia oeuvre, that has lost nothing of its freshness and can now be seen as anticipating certain aspects of a current art scene undergoing radical transformation. The book covers the collective’s main areas of concern and themes, such as the artist and the creative process, glamour as a creative tool, art’s links with the media and mass culture, architecture and archaeology, sexuality and AIDS, etc. Including newly commissioned essays and republished texts, it is richly illustrated with documents and reproductions of the most important projects realized by General Idea from 1969 to 1994.

Through paintings, sculpture, video, and media work, Seth Price underlines the production strategies, dissemination modes, and valuation patterns of art. His appropriationist work, which he rather calls a “redistribution” of (often) pirated materials, disrupts the operations of commodity culture. Among his formats and tactics one should mention the recycling of iconic illustrations, reduplication (from digital to vacuum-formed techniques), the reenactment of projects, and the collaborative actions with Continuous Project (formed in 2003 with Bettina Funcke, Wade Guyton, and Joseph Logan) or other artists.

The first monograph dedicated to the artist, this book includes an essay by Michael Newman as well as Price’s own critical take on his practice, given in the form of a videotaped conference that structures the presentation of his works.