CalArts graduate students have selected titles from the Textfield Distribution Catalog, to be included in both parts, and will install/deinstall and work as Shopkeepers during PART I of the temporary bookstore, located in the CalArts Library Microfilm Room. PART II of the temporary bookstore will be hosted by IKO IKO in Los Angeles, and includes furniture, used for both parts, designed by WAKA WAKA.

The (fictional) bookstore is based upon, and takes its name from, Llano Del Rio, which was organized under the Llano Del Rio Company and was a corporate-run socialist Utopian society initiated by Job Harriman, following his narrow defeat in a runoff election for the mayorship of Los Angeles. Harriman believed that the success of socialism depended not only on politics, but also on the realization of socialist principles. Harriman did not attempt to reform all of society, but rather, he believed that by creating a functioning socialist community within the larger society of capitalism, the larger society would gradually convert to socialism.